Dr. Emma O’Brien

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An investigation into whether the hospitality industry can increase employment by cultivating entrepreneurship for potential entrepreneurs

An investigation into how event organisations can apply entrepreneurial approaches to increase success rates during and post Covid 19

Exploring the entrepreneurial journey of Irish Hospitality entrepreneurs

An Investigation into using digital marketing tools as a new approach to promoting hotels throughout Ireland

An investigation of the digital marketing strategies used in the event industry post covid 19

Investing the impact of social media marketing on music festival tourism

An investigation into how digital marketing impacts the design & development stages of an event

An investigation into the digital marketing strategies of online personal trainers in the Irish fitness industry

An Evaluation of How Ethnically Diverse Attendees’ Experiences Inform Culturally Inclusive Event Planning

Exploring the Role of User Generated content (UGC) in shaping consumer trust and loyalty online in the Irish airline industry

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Dr. Emma O’Brien

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